Moots is a netnographic trend study decoding communicational interactions between brands and humans in social cyberspace. The diffusion of an absurd social minefield provides glimpses into the desires and fears of our hyperconnected society while guiding brands into the next era of our virtual lives.
Over one thousand conversational interactions between brands and individuals have been qualitatively analysed and decoded to provide valuable insights for brands establishing cyber communities in the age of decentralisation.
Decoding Interactions
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Digital Action Spaces
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Brand Narratives
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Brand Identity States
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The Brand Resonance Matrix
The Interaction Map
The Interaction Map is based on six motive zones, categorising the motivation of individuals to engage in a hyperpesonal conversation with a brand in social cyberspace. There are 13 conversational phenomena located on the map, to guide you in identifying the motives amongst your own brand community.
Strategic Foresight
Explore the four unique macro trends that are defining the transition into the decentralised social cyberspace.
Exploring hyperpersonal Brand-Human Resonances in Social Cyberspace
Exploring hyperpersonal Brand-Human Resonances in Social Cyberspace
Order your Premium Trend Kit Today
The Moots Premium Trend Kit is an educational toolbox targeted at creative and strategic professionals getting their brands ready for the next era of social cyberspace. You will find the complete trend study qualitatively analysing over one thousand conversations between brands and individuals in the digital realm.
Your Full Experience
The Netnographic Trend Study
Moots is a hybrid netnographic trend study decoding communicational interactions between brands and humans in social cyberspace. Explore the full trend study, introducing novel frameworks for the qualitative analysis of cyber communities.
The Premium Trend Kit
You will be guided step by step, on how the interactions have been analysed, in order for you to use the methods on your brand’s individual community. The trend kit further contains a set of tools for you to practice and learn to spot the right signs and build interaction based brand strategies for the decentralised age.
Strategic Trend Consulting
After reading this trend study and utilising the trend kit you will have established a solid basis to work with. As a trend strategist and expert for digital cultures, I am offering my consulting services to help you analyse your brand community and develop interaction based brand strategies that are future-proof.